Solar Television partners with Talpa to produce The Voice Of… in Finland for Nelonen
05. April 2011
New organisational set up announced as Petteri Ahomaa is appointed CEO of Solar Television
Solar Television Oy and Nelonen today announced a coproduction deal of Talpa´s new hit format The Voice of… for Finland. The Voice of… has originally been developed and produced by media entrepreneur John de Mol’s Talpa for broadcaster RTL4 in The Netherlands. The show will also start airing on US network NBC, later this month. This new talent search format is already making deals in many territories.
At the same time, Solar Television, affiliated to Nordisk Film TV and part of the Banijay Group, announced some changes in its organisational set up, Petteri Ahomaa has been appointed as CEO, responsible for overall performance and sales to networks. He will also continue working as an Executive Producer for big prime time productions.
Martti Sivonen will be CCO, responsible for creative performance, new formats, and working as a Executive Producer in factual and entertainment productions.
Petteri said, “We are delighted to bring this huge entertainment programme, tipped as the “the next big thing” internationally, to Finland. It´s great that Nelonen has recognised the potential of this format.”
Maarten Meijs, Managing Director of Talpa Distribution adds: “The pick up in Finland means the first production of ‘The Voice of’ in northern Europe. This is promising news for Talpa in the Scandinavian market, especially because Nordisk Film TV is our trusted and enthusiastic partner in this region.”
Jacob Houlind Banijay Group Nordic CEO said “It’s a delightful combination, announcing the biggest ever Solar Television deal combined with the announcement of extended responsibility to such talented TV executives as Petteri and Martti”.
For further info please contact:
Jacob Houlind +45 28180099
Patteri Ahomaa +358 400531445
Check out www.nordiskfilmtv.dk